Clinical Trial Digital Patient Recruitment Strategies
The Latest Digital Patient Recruitment Strategies at Your Fingertips
Patient recruitment was tough in the past but it is changing! It is becoming easier to find the right patients for your study.
If you are wondering why, this is because digital methods have opened up precise targeting allowing you to spend less but still receive more. This is unlike TV or radio advertisements. You only pay for people who view or click on your ad.
This allows you to target more people in less time because nearly everyone has a smartphone and a similarly large part of that group is also on social media channels such as Facebook, Instagram or Twitter.
As a clinical researcher, it's important for you to start implementing digital patient recruitment methods unless you are fine with losing potential patients in your trials. Many in the industry have already implemented digital patient recruitment strategies which include the use of Google ads, Facebook ads and Twitter ads. In this course you will learn the strategies and methods to take your patient recruitment efforts to the next level.
- Provide an overview on clinical trial digital patient recruitment strategies
- Explore the different digital platforms, methods, tools, and strategies currently available for digital patient recruitment efforts
- Learn how to effectively use the different digital and social media platforms for patient recruitment (Facebook, Instagram, Google, YouTube)
- Successfully understand how to utilize online advertising within Google, YouTube, Facebook and Instagram
- Examine best practices for patient referral management, email marketing and patient education
You will pay only once for this course but you'll receive access to any and all future updates. We will be expanding on various topics every few weeks as this topic is constantly evolving along with the digital platforms. We will also be updating the content as new techniques become available. This course is a mixture of video presentation, video tutorials and screen shares along with written material.
This course will benefit those involved in patient recruitment for clinical trials both at the clinical research site or study sponsor/CRO who want to learn more about the latest digital patient recruitment strategies to accelerate patient recruitment. This course will also be of interest to those working in clinical research areas that have an interest in learning about digital patient recruitment strategies.
Approximately 60 minutes
Course takers are encouraged to submit course description, course length and course agenda directly to their specific certification associations to confirm course completion will be accepted as part of their continuing education requirements.
Requirements for SOCRA's Re-Certification Continuing Education for Web Based/Online Coursework:
Agenda AND Certificate of attendance and/or letter signed by supervisor. Course Agenda and Certificate of Attendance (at course completion) will be provided to our course takers.
Requirements for ACRP Re-certification Continuing Education
Please contact ACRP directly with this course title, timed agenda/course overview, and objectives included on this page for their approval as a continuing education course in your re-certification.
StartOnline Advertising - Tips for IRB Review and Approval
StartEmail Marketing (0:49)
StartTracking & Measuring
StartFacebook & Instagram Ads - Facebook Ad Anatomy and Location (3:24)
StartFacebook & Instagram Ads - Ad Copy Optimization (4:29)
StartGoogle Ads Setup - Creating Adwords Account (1:33)
StartGoogle Ads - Ad Group Setup and Explanation (2:39)
StartGoogle Ads - Campaign Wizard (5:06)
StartGoogle Ads - Language, Budget and Bidding (2:52)
StartGoogle Ads - Location Options (1:02)
StartGoogle Ads - Locations - Physician's Office and Research Site (2:02)
StartGoogle Ads - New Campaign and Campaign Types (1:35)
StartGoogle Ads - New Campaign and Final Options for Quick Campaign (1:47)
StartGoogle Ads - New Campaign and Search/Display Network (1:49)
StartGoogle Ads - Match Types
StartModule 2 Quiz
Anand Butani is a senior software engineer in the clinical research world with over 6-years experience in patient recruitment and 10-years of experience in digital marketing. He has spoken with hundreds of patients to learn what prevents patients from enrolling in trials and has helped research sites, CROs, and Sponsors improve their online efforts with this experience. He helps the industry implement the latest technology to connect with more patients and run trials more efficiently.