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Clinical Trial Digital Patient Recruitment Strategies
Introduction Module
Course Agenda
What to Expect in This Course
Course Introduction (1:04)
Quick Tips Workbook
Industry Shift and Clinical Trial Digital Patient Recruitment Overview (0:56)
Module 1 - Social Media Platforms
Facebook Page (0:55)
Increasing Facebook Engagement (0:32)
Facebook Organic Reach (0:46)
Facebook Analyzer Tool (0:12)
Facebook Groups
Instagram Page (1:19)
Instagram Engagement (0:21)
Instagram Stories (0:19)
Module 1 Quiz
Module 2 - Online Advertising - Overview, Best Practices and Tutorials
Online Advertising - Tips for IRB Review and Approval
Email Marketing (0:49)
Tracking & Measuring
Facebook & Instagram Ads - Facebook Ad Anatomy and Location (3:24)
Facebook & Instagram Ads - Ad Copy Optimization (4:29)
Google Ads Setup - Creating Adwords Account (1:33)
Google Ads - Ad Group Setup and Explanation (2:39)
Google Ads - Campaign Wizard (5:06)
Google Ads - Language, Budget and Bidding (2:52)
Google Ads - Location Options (1:02)
Google Ads - Locations - Physician's Office and Research Site (2:02)
Google Ads - New Campaign and Campaign Types (1:35)
Google Ads - New Campaign and Final Options for Quick Campaign (1:47)
Google Ads - New Campaign and Search/Display Network (1:49)
Google Ads - Match Types
Module 2 Quiz
Module 3 - Websites
Website Best Practices (5:07)
Module 3 Quiz
Module 4 - Referral Management and Patient Education
The Patient Engagement Funnel (1:49)
Initial Contact (0:26)
Call Immediately
Pre-Screening (0:31)
Multiple Screening Question Variations
Appointment Systems
Pre-Screening Etiquette (0:30)
Unqualified Patients (0:52)
Follow-Up Calls (0:45)
Follow-Up Process (1:59)
Patient Education - Creating the Right Environment
Patient Education - Effective Learning Models
Patient Education - Verify Understanding
Module 4 Quiz
You Did It!
You Did It!
Google Ads - Locations - Physician's Office and Research Site
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